A TALE OF TWO JAINS | JABALPUR
Author: Smriti George, Team Digital Desh | Photography: Ishaan Gupta
Despite how smartphones have changed the digital landscape of our country, it is no secret that the older generation (largely people above the age of 50) are not savvy users. Although India is a booming smartphone market, surveys conducted in 2015 (SOURCE 1 (SOURCE 2) suggest that only 12% of older users (aged 35 and […]
IN THE MAKING | THE VERNACULAR MOBILE
Author: Shomi Gupta, Team Digital Desh | Photography: Ishaan Gupta
With the government ruling in favour of a mandate that makes it compulsory for all mobile handsets to have at least one Indian official regional language apart from Hindi and English, about one billion people (who do not speak Hindi or English) are about to be connected digitally. Such a move is expected to cause […]
WATSAPP | THE SECRET INGREDIENT TO GROWING BUSINESS
Author: Shomi Gupta, Team Digital Desh | Photography: Ishaan Gupta
Despite the intense competition in the rapidly evolving instant messenger market, Whatsapp continues to be the leader of the pack. It is the most popular app in most countries worldwide and even in developing nations such as India where data consumption is expensive it still continues to take up a large portion of users’ data […]
DEMONITIZATION AND THE IMPACT ON SMB’S
Author: Aakanksha Singh, Team Digital Desh
The recent demonetization of the 500 and 1000-rupee notes has created an uproar, both positive and negative across various industry verticals. However, we cannot deny that the decision has impacted businesses in huge ways over the past few weeks, at least in the short run. Many sectors that have a large proportion of cash transactions […]
ORCHHA | A DIGITAL FAIRY TALE
Author: Shomi Gupta, Team Digital Desh | Photography: Ishaan Gupta
The positive response in Jabalpur was partly expected because of the city’s digital savvy administrative efforts, but the next destination in Madhya Pradesh was completely uncharted territory. We headed into Orchha, an ancient town that stands frozen in time; its architecture and monuments still retain their original splendour and serves as a throwback to the […]
THE YOUNG AND DIGITAL
Author: Shomi Gupta, Team Digital Desh | Photography: Ishaan Gupta

THE YOUNG AND DIGITAL

Oct 20, 2016
In search of stories along India’s digital trail, the ‘Digital Desh’ drive rolled up at Jabalpur in Madhya Pradesh, a city that was recently bumped up to smart city, a status that can, in part, be attributed to how the city administration has provided citizens services through the internet. We decided to hit ground zero […]
MAKING ‘THREADS’ MEET
Team Digital Desh | Photo Credits: Ishaan Gupta
Roopraj, the carpet weaver from Salawas village, Jodhpur For the past 35 years, Roopraj and his brother Nemichand wake up every morning at 4 am. After their morning rituals, they sit cross-legged by their antique loom and start weaving; matching multiple colour threads and swiftly knotting the carpets by hand with nothing more than a […]
OUR FIRST #DESHRUPTION MOMENT
Team Digital Desh | Photo Credits: Ishaan Gupta
Pushkar had been pretty exciting.There was the townsfolk with a penchant for changing smartphones and using voice calling apps & file exchange apps, and an 80 year old doctor who was reading the Bhagvad Gita on his phone! That was a huge high. And we were just getting started! Jodhpur was next on the map. […]
A FEW HOURS IN PUSHKAR
Team Digital Desh | Photo Credits: Ishaan Gupta

A FEW HOURS IN PUSHKAR

Sep 26, 2016
Thick clouds of fog engulfed the Delhi-Jaipur highway engulfing the road in a sense of mystery. The sense of excitement that precedes a journey into the unknown was palpable; and this was a journey that was bound to throw up unexpected treasures. The ‘Digital Desh Drive’ showcases the impact of inexpensive smartphones & mobile internet […]
The Digital Desh Journey
Team Digital Desh | Photo Credits: Ishaan Gupta | Graphics: Pratyush Gupta
The Beginning On a sweltering day in July 2015, the Government of India launched the Digital India Campaign. For the uninitiated, the campaign was set in motion with the aim to connect rural areas with high speed internet networks. How? By improving online infrastructure and internet connectivity. The campaign had three core components to it […]